Posted by Josh on July 2, 2010 · View Comments
How to build a website cost effectively.
Hello my name is Josh Darville, creator of NonPerishableMarketing.com and thanks for reading my opinion on this matter. Understand that I have done sales and marketing for the past decade and have had many really horrible websites, costly mistakes and ineffective marketing tactics. What I am about to share with you will hopefully help you avoid the pitfalls I had to experience. Also if anyone would like to, please be sure to sign up for our Marketing Tips, Tricks, and Tactics at NonPerishableMarketing.com
GET A FREE BLOG by clicking on the banner add in the sidebar.
Website Criteria (WHAT MAKES A GOOD WEBSITE)
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Getting found on google, yahoo, bing, msn, etc.
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Ease of use for the visitors
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Ease of sharing and directing others to my site
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Integration with interactive media like YouTube, Facebook, Twitter
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LASTLY, does my website generate revenue?
Depending on how you answered questions 1-4 will determine question number 5.
Getting found on Google, Yahoo, Bing, MSN, Etc.
May I submit to you that what Google says it likes in a website is probably a good indicator on what kind of website is going to SEO well. SEO? Search Engine Optimization, or meaning the ability for the computers at these major search engines to “Crawl” or read your website and index it along with what are the key words or key points of what you are trying to convey. Google says they love the website infrastructure based on the platform by wordpress.org… but I thought wordpress was for blogs? It is! But really what’s the difference? Did you know that 97% of people read a blog every day. 97% is a big number, you are probably thinking to yourself, I don’t. I bet you do! You see most newspapers and sites that update repeatedly throughout the day are actually built on a website framework which is in fact a blog. Going back to our criteria of what makes a good website. The Blog/Website I am recommending is able to be viewed and explained in much more depth right now by clicking on the FREEblogFactory banner located on the side of this webpage.
http://NonPerishableMarketing.com/FreeBlog
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Posted by Josh on July 1, 2010 · View Comments
If you are considering getting online with your business, organization, or group. Or maybe you just want to start ranting and hope to build a following and become famous. You are going to need a website.
FREE Website Builder:
Free website builders can be effective. There are many decent “LOOKING” website platforms.
BUT! Is one more effective for actually getting found on the internet.
“How does my website get found on google”
If you have used www.Yola.com it’s a great website builder. They host it, they do Everything. If you own your own domain which you can buy from Godaddy.com by click on the link in the side bar you can point your Yola site to that domain and not have any additional fees for hosting.
BUT… Is it the most effective way to get found on google? NO!
“The Most effective way to get found on Google”
From the mouth of top Google Employees they have said. “we love wordpress”
“What does Google like in a website”
NEW CONTENT!
Relevance
Key words
Comments
What is a Website VS Blog?
The lines have been blured. MORE AND MORE… Blogs are actually being used to build websites because they have an amazing SEO (Search Engine Optimization) Platform. Meaning you can get found.
Does your website have a Search bar built into it?
My wordpress blog does…
Does your website allow for comments?
My wordpress blog does…
Does your website allow it to be tweeted, and shared on facebook?
My wordpress blog does…
if you have ever had your
WEBSITE HELD HOSTAGE
You know that programers and designers… dealing with them, should be in a limited form. Having to call and pay ever time you want to write something new on your site, ever little thing you need changed costs money. This way of owning a website just is awful. Because remember.
GOOGLE LIKES NEW CONTENT!
If you aren’t updating your website periodically… if not constantly. YOU ARE DOING YOURSELF a disservice.
CONTENT, CONTENT, CONTENT, NEW Content.
COMMENTS, COMMENTS, COMMENTS, more the better.
SHARED, SHARED, SHARED
TWEET, TWEET, TWEETED
this is
“How to get found on google page one”
or
“How to get found on Yahoo page one”
relevance with SEO = top rankings when searching for content.

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Posted by Josh on January 1, 2010 · View Comments

Technique 1: Search Engine Optimization
The mistake many website owners make is not spending time on Search Engine Optimization or SEO. In order to conduct a successful SEO campaign you must identify your target market, determine what keywords or phrases your prospective patrons are likely to search, and optimize your website accordingly. To reap the most out of SEO you must have a clear understanding of how and why it works. Without this your efforts will be in vain. Learn and implement search engine optimization methods.
Technique 2: Link Building
Once your website pages are properly optimized, your next step is to multiply your link popularity by building as many quality inbound links as you can. There are lots of ways to achieve this mission. First, submit your website to as many trustworthy Search Engines and online directories as possible. Next, display your expertise by writing articles related to your website and submit them to top article directories. Write and submit press releases to top press release directories. These efforts will create long lasting back links raising your website’s presence.
Technique 3: Social Media
People receive a great deal of their information online from search engines and social media websites. This is why it is essential for you to join leading social networking and social bookmarking sites. Fill out your profiles completely and add applicable content including a link back to your website. The main element to using social media is interaction. Go beyond posting information about you and your business. Give to each of the the networks you join by socializing (interacting) with other members. You don’t have to tell your life story, but it is essential that you participate in some way to these communities by being social. This is truly the only way to obtain high traction from your social media marketing efforts. After all, that is why they are dubbed as social sites.
With so many websites popping up every day, you have to take an assertive approach to make yours stand out among the rest. Use these 3 straightforward techniques consistently and watch your website soar to the top.
Filed under Featured · Tagged with Back Links, Inbound Links, Interaction, Link Popularity, Marketing Efforts, Mistake, Online Directories, Optimization Methods, Phrases, Press Release, Prospective Patrons, Relevant Content, Search Engine Optimization, Search Engines, Seo, Social Bookmarking Sites, Social Networking, Spending Time, Straightforward Techniques, Target Market, Traction