Marketing with Google Adwords.

Marketing with Google Adwords.

What is it?
Defined on WikiPedia:

AdWords is Google‘s flagship advertising product and main source of revenue. Google’s total advertising revenues were USD$21 billion in 2008[1].

AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

If you have a budget for marketing online and are looking to start IMMEDIATELY getting traffic to your website. You need to learn Google Adwords.  The following video is an in depth nearly hour long video talking through the essential need to know facts about google adwords.

Here is a link to the Google Business YouTube Channel.
http://www.youtube.com/user/GoogleBusiness

How to use Google Adwords Video

Lead Capture Page: Aweber

TOMA: or Top of mind awareness

basically it just means, how do I stay at the front of someone’s mind. So let’s say for example I clean carpets, how do I take position as the first person or first business a person thinks about when they need to get their carpets cleaned… Think about it? Who do you think about… I think of a little jingle by “stanley steamer the carpet cleaner”

How to market on a small to none existent budget

If you don’t have an ongoing marketing budget and a professional little jingle, I submit to you that emailing someone every couple of days is a pretty cost effective way.  Aweber allows us to do what I call an email bleed or email drip.

Auto Responder:

Also known as an auto responder. Please watch the video bellow and learn how better to utilize Aweber.

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